Nooyen Pig Flooring
Innovation with impact - from animal welfare to profitability
For years, Nooyen Pig Flooring has been recognised as an innovative force in the pig farming industry. The family business was the first in the world to introduce the concept of the movable sow floor – a smart solution that drastically reduces piglet mortality. Their revolutionary system, the Balance, literally elevates the welfare of both sows and piglets.
When a sow in the farrowing pen stands up, sensors detect the movement and pneumatically raise the section of flooring beneath her. Any piglets still on that section instinctively move away. As soon as the sow lies down again, the floor automatically lowers. This innovative mechanism prevents many piglets from being crushed. In fact, it can reduce piglet mortality by up to 80%.
But the system does more than just save piglets’ lives.
Pig farmers and barn staff notice the difference immediately. Where once the squeal of a piglet signalled stress, panic, and often too-late intervention, the Balance now brings calm to the barn. No unnecessary suffering, fewer disturbances, and greater job satisfaction. Working in a farrowing pen becomes safer, more pleasant, and more efficient.
Green Communicatie has been involved for years in positioning and communicating this innovative technology. One of the biggest challenges: clearly demonstrating the return on investment.
A movable sow floor is significantly more expensive than a conventional floor. That’s why Green proposed an idea that has since become an essential part of the sales process: the Balance Calculator.
This smart web application – built in Craft CMS – enables pig farmers to quickly and easily calculate the payback period and financial return on investing in the Balance floor, based on their own farm data. Inputs include:
The calculator instantly shows the financial benefit – including payback time. For both sales teams and customers, it’s a powerful tool that supports well-informed decisions.
The collaboration between Nooyen and Green isn’t just about visibility; it’s about providing in-depth support in convincing customers, proving ROI, and strengthening the brand position.
The Balance Calculator is a perfect example: a communication tool that contributes to greater animal welfare, better working conditions, and increased profitability.
Green & Nooyen. Working together to advance pig farming.
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