New partnership with Florates delivers animal gut health insights within 24 hours

Fast insights for better animal health

Gut health is essential for an effective nutritional approach to animal health. But what if you could gain these insights almost instantly? With just a simple swab and results within 24 hours, that is exactly what Orffa’s new service delivers. Since 2024, Orffa has been offering this groundbreaking solution in collaboration with Wageningen-based biotech company Florates.

Strategic partnership with Florates

The service is the result of a strategic collaboration between Orffa and Florates. Florates has developed a method to quickly determine gut health status using a unique proprietary diagnostic system combined with advanced data analysis. Orffa is now bringing this innovation to the international market as part of its science-based portfolio.

Brand essence: Instant Insight in Gut Health

Green Communicatie was involved from the very beginning to help define the positioning and brand essence of this new service. In several joint sessions with Orffa and Florates managers, the story was distilled into a powerful core: Instant Insight in Gut Health.

This brand essence is the common thread running through all communication around the service.

From brand strategy to exhibition launch

Building on this brand essence, Green developed the complete introduction campaign, including:

clear articulation of the value proposition
design of a dedicated visual identity
a tailored landing page
an introductory video/animation
exhibition materials for the international launch

Global introduction at VIV Asia 2025

After a sneak preview at EuroTier 2024, the official worldwide launch took place at VIV Asia 2025 in Bangkok. Interest was high: a dedicated webinar in cooperation with All About Feed in April 2025 attracted hundreds of participants.

With such strong attention, it is safe to say that the launch of Instant Insight in Gut Health was a great success.