Stef Beerens - Matthijs van der Made
As a farmer's son, I grew up on a farm with dairy cattle and meat pigs. That's why I can empathize well with the emotions and choices of people in the agricultural sector. When I started working as a marketer for the agribusiness in 1994, it felt like a natural choice.
With the knowledge and experience I have built up in the field of brand design, strategy, and communication, I know that I can make companies more successful. It's wonderful to experience how you increasingly trust in your own talents. In my case, this is reflected in a strong conceptual ability, helping companies sharpen the essence of their brand and translate it as effectively as possible into brand design components such as brand names, positioning statements, and striking, effective communication concepts.
It gives me unparalleled satisfaction when our clients develop into strong international brands and can thus grow. You can describe me as an driven creative with the ambition to achieve the highest possible. I don't aim for a 10, but for an 11. Coincidentally, that happens to be my lucky number.
What I find most fascinating in the agricultural sector? Mechanization. As a child, I always competed with my two brothers for the chance to drive the tractor, and I usually came out on top. To this day, driving a tractor remains my greatest hobby. You'll often find me behind the wheel of a modern Fendt tractor with a contractor.