Agrifirm

Agrifirm is a leading cooperative active in various sectors of agriculture and horticulture in different countries. Green provided a wide range of communication materials and activities for Agrifirm for many years, with one of the highlights being the development of the brand name "Airline Feeds." Agrifirm introduced an entirely new type of animal feed with a unique production process. The Universal Pallet Cooker (UPC) cooks raw materials under high pressure and temperature, resulting in a lightweight pellet with high-quality and easily digestible nutrients.

Green developed the brand name "Airline Feeds" for this new type of feed, which was significantly different from all common feed brand names and designations. In the beginning, the product managers at Agrifirm needed to adjust to this brand name, but Airline is now an integral part of the animal feed world.