The American company Pfizer is the pioneer that introduced an entirely new approach to preventing mastitis in dairy cows with Orbeseal. Green was tasked with supporting this introduction and developed a comprehensive package of communication materials and activities, including various events.
Pfizer has also made a significant contribution to improving animal welfare in pig farming with the development of Improvac, a product that stops the growth of boar testicles, eliminating the need for piglet castration. But how do you name a boar without testicles and without the typical boar odor? Green created a special name for this new category of pigs: IBoar, The Improved Boar. It was personally presented by Stef Beerens at Pfizer's headquarters in the USA.