We have been working with Stef for nearly 20 years, the driving force behind Green Communication. He is our sparring partner when it comes to brand experience, and I find his conceptual thinking very strong. He has an in-depth understanding of the agricultural world, which I see as a significant advantage. It enables him to grasp what our target audience values, what the competition is doing, and what's happening in the market. Consequently, he provides sound advice and concept proposals. We usually work on a project basis, and it works quite smoothly. When we're brainstorming, he listens to everyone, asks the right questions, and stimulates your thinking.
When we introduced our company, Agromec, in 2019, we enlisted Stef to develop a concept that aligns with who we are and our vision for the future. For this, he crafted the brand positioning 'Fendt Farming.' He then translated this concept into a website that aligns well with our customer's search behavior and information needs, ensuring our strong presence on Google. I anticipate that we will continue doing business with Green Communication for a long time.
