Stef is very adept at asking the right critical questions at the right time and keeping an eye on the big picture. That's why I find him very valuable on a strategic level, and he serves as a great sounding board. I've known Stef since 2000 when I worked as a commercial director in the poultry industry. He knows the agricultural world inside out and is aware of the sensitivities in the market. Stef is capable of translating our ideas into a concept that precisely conveys what we want to communicate and knows how to capture our customer's attention. For example, we developed a movable floor that prevents a sow from crushing her piglets. To support this, we created a calculation tool that potential buyers can use to estimate the return on their investment. This tool is an effective means to persuade buyers, and Stef improved its design and ensured its visibility on our website.
Sometimes Stef is a bit ahead of the curve, but that's what keeps us sharp. I call it positively assertive. He has developed some impressive social media campaigns to boost our brand awareness. However, I still find it challenging at times to roll them out effectively globally because each continent uses different social media channels. Stef is also a strong advocate for Asana, a useful tool for file sharing and typically an efficient means of communication. But when I'm abroad, I sometimes face a lack of a good internet connection, and it turns out that calling is more practical.